This is continuing of the Journey in Private Practice starting from July 1987 and onwards. Marketing efforts for a specialist (non primary care) solo practitioner whose only source of patients is either patient referral, word of mouth, social media, or some other colleagues in primary care, is a ongoing process that has to go on as long as the practice has to continue. This is especially try in a competitive area. Here are some other ways which AngioCardiac Care of Texas employed to remain in focus.
WRITING IN LAY PRESS:
This is not difficult to do. Any public health topic can be addressed to help other people understand diseases and procedures available and prevention measures to be taken. It’s a noble thing to do, in any case regardless.
GIVING TALKS TO HOSPITAL MEDICAL STAFF:
One gentle way of marketing effectively involved giving a Cardiology talk to hospital medical staff or primary care physicians, whenever an opportunity came forward. Topics would include Risk Factors, Screening for Heart Disease, New technology in Cardiology, topics that would interest them.
GlobeMedic 